How should I be marketing the books in India?

The news from Smashwords that they are now shipping the books to, an Indian online book retailer, made me think about the market for my books there.

I do have readers in India.  Judging from names and email addresses, this blog has followers in India too.  Greetings!  Amazon only recently started separating sales in India, but on the Talent Seekers free days a few people downloaded it at  Why should I think about marketing it any differently from the way I market it in the rest of the world?

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